How Can We Embody Change? | Rob Greenfield

Rob Greenfield is an adventurer, environmental activist, humanitarian and dude making a difference. He is dedicated to leading the way to a more sustainable and just world.

Rob is the creator of The Food Waste Fiasco, a campaign that strives to end food waste and hunger in the U.S. He has dove into more than two thousand dumpsters across the United States to demonstrate how nearly half of all food in the U.S. is wasted while 50 million (1 in 7) Americans are food insecure.

Rob donates 100% of his media income to grassroots nonprofit organizations and his financial net worth is kept to a bare minimum. His financial vows are more than a list of resolutions; they speak to his steadfast commitment to live simply and live free. By living in this manner, he aims to show that true happiness, health and freedom do not come from an accumulation of money and possessions. Rather they come from a deep connection to our surroundings, the earth’s resources that are freely available to us all, relationships and love.

All of Rob’s extreme adventures and activism campaigns are meant to bring attention to important environmental and social issues and to inspire positive change. They may appear unattainable to some people however, they contain an abundance of simple lessons and tips that can be adapted into any life to live in a manner that is beneficial to the earth, community and self. Through his life, he inspires others to make simple, small changes that grow into great change at a personal and societal level.